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Championing design

Design leadership in practice

Design is meant to be shared. Its impact grows when more people understand it, use it, and feel part of the process.

Beyond delivering products and services, I champion design across teams by facilitating events, hosting brown bags, and creating practical tools and resources that make thinking visible.

For me, design leadership is about shaping how we work. It’s about creating intentional, safe spaces so design thinking does not sit with a small group of designers, but becomes something teams practice together.

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Sharing tools and resources that make design thinking visible

Being part of an innovation design team, I saw the importance of having shared tools that cross functional teams could actually use.

To bring collaboration to life, I helped design digital and physical toolkit cards grounded in our design framework. Each card distilled key methods and linked to our whiteboarding space, giving teams easy access to resources like "How Might We" prompts, assumption mapping, and experiment cards.

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Facilitating brain spaces and learning

Championing design thinking meant embedding it into culture and inviting people in. I supported and co-led internal brown bags across the organisation, including sessions like Buck Up Nights, where teams openly shared project failures and what they learned.

I also facilitated design sharing sessions inspired by ideas from The Right It and helped bring our MVPs to life through interactive showcases at corporate events. Each space became an opportunity to make design more visible and shared.

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Bringing design principles to life

Clear principles gives the organisation a shared language. It guides our decision making and process.

I helped facilitate our innovation design team's design principles and brought it to life. They were translated into card decks, stickers, prompts, and small visual artefacts that showed up our everyday working spaces to help advocate for them.

View my work

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Designing an AI agent for Bupa's consultants

Transforming consultant workflows with $1.02M impact

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Transforming digital referral journeys at Bupa Dental

Optimising journeys to deliver $118k in new patient revenue 

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Simplifying course fee discovery at Macquarie University

Designing a 3-step calculator to replace complex PDFs

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Always open to creating something worthwhile. 

Made in sunny Radelaide!

© 2026 by Denise Tan

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