FIT KIT - FITNESS APP
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Role - Research, Branding, UX
Year - 2023
Client - Fitkit.com
From our home to yours, invite us to your table.
As a home grown brand, I also decided to hand draw illustrations that could demonstrate the best feeling of home to our clients. This is then rolled out across our food packaging and branding.
Illustrations
Bringing the feeling of home
THE SOLUTION
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Mum's Lasagna
Bringing the feeling of home
The brief
I co-founded Mum’s Lasagna— a food service start up that serves ready to eat (RTE) meals an party trays for gathering and events in Manila, Philippines. It’s now a full fledged commissary business with a small cafe, online store and huge social following (37.9K followers on Instagram and 15,000+ followers on Facebook)
The Challenge
With more than 100+ transactions daily, we have decided to scale our business, drive revenue and improve our customer ordering experience by building our Ecommerce presence. This project is currently in development.
My role
Order processing, fulfilment, logistics, operations
Social media marketing
User research & interviews
Competitive analysis
Prototyping and wireframing
Visual design and branding
User Interface and Interaction design
Shopify
ECOMMERCE
Our customers needs are focused on finding information about our product offerings, menu, delivery, shipping and payments.
By using bright, bold, imagery,
I worked on a Shopify Ecommerce design that highlighted the site's information architecture around our ordering processes and products.
Focusing on Mum’s Lasagna as a hearty brand
CUSTOMER EXPERIENCE
The hardest design challenge was to make sure that our Ecommerce site was both serving the needs our Mum’s Lasagna customers as well as our internal customer experience, kitchen and logistic staff.
We needed to make the ordering process seamless and plan delivery accordingly so we added an up to date calendar functionality to coordinate delivery timings with stock availability.
Everyone's our family
