Hello, I'm Denise

I design AI-assisted services and digital products within complex systems. My work has generated seven-figure value by shaping meaningful experiences for the people they serve.

Strategic experience design lead specialising in problem framing and taking ideas from zero to launch.

Previously at Bupa

Featured

Designing an AI Agent for Bupa's consultants

Transforming consultant workflows with $1.02M impact

GenAI | End-to-end experience design | UX & UI

Reimagining AI-assisted chronic care management

Transforming Bupa telehealth and saving $491 per patient

GenAI | End-to-end experience design | UX & UI

(Password protected)

Other projects

Shaping women's health strategy at Bupa

Translating research into perimenopause initiatives and concepts

Discovery | Research

(Password protected)

Transforming digital referral journeys at Bupa Dental

Optimising journeys to deliver $118K in new patient revenue

Experimentation | Testing

Simplifying course fee discovery at Macquarie University

Designing a 3-step calculator to replace complex PDFs

End-to-end experience design | UX | UI

Design leadership in practice

Beyond my core project work, I actively champion design across the organisation. This includes internal events, tangible toolkits, and shared language that makes thinking visible. Design is collaborative process and is meant to be shared.

Why me

The areas I can make impact and be of value

6+ years in experience and product design

From healthcare to higher education and beyond, I’ve worked across sectors with one constant: advocating for customers and designing solutions that truly help people.

End to end product leadership and ownership

From early discovery and research through UX and UI design, testing, and launch, I work hands-on across the full design journey to ensure ideas turn into real outcomes.

Providing clarity in ambiguity

I help teams move from a blank page to clear direction by framing the real problem, navigating multiple directions, and guiding evidence-based decision-making when things are still unclear.

Human centred design and purpose driven impact

I ground decisions in real customer needs and behaviours using insight, storytelling, and visual thinking to help teams align around what is worth building. I ensure what we create delivers genuine value, not just shipped for the sake of delivery.

Led and collaborated with teams across industries to design, test, and launch meaningful solutions

Turning complex ideas into products that make a difference.

OUR CLIENTS

We believe every client is a valuable long-term partner.

Let's make something meaningful together

Made in sunny Radelaide!